Marketing Automation
Marketing Automation
Marketing Automation
A comprehensive email automation setup
Year
2024
Client
Nuit et linette
Industry
Jewelry
NUIT et LINETTE diamonds are conflict free and ethically sourced. Responsibly-mined diamonds from the Ekati and Diavik mine in Canada's Northwest Territories.
NUIT et LINETTE diamonds are conflict free and ethically sourced. Responsibly-mined diamonds from the Ekati and Diavik mine in Canada's Northwest Territories.
NUIT et LINETTE diamonds are conflict free and ethically sourced. Responsibly-mined diamonds from the Ekati and Diavik mine in Canada's Northwest Territories.
Challenge
Nuit et Linette faced low conversion rates and limited long-term customer loyalty, which made it difficult to sustain growth in the luxury jewelry market. With a high-ticket product, the customer journey was naturally longer and required multiple touch points before any purchases. However, the company lacked a structured system and therefore failed to nurture leads, could not maintain customer engagement, and potential buyers dropped off before converting.
Nuit et Linette faced low conversion rates and limited long-term customer loyalty, which made it difficult to sustain growth in the luxury jewelry market. With a high-ticket product, the customer journey was naturally longer and required multiple touch points before any purchases. However, the company lacked a structured system and therefore failed to nurture leads, could not maintain customer engagement, and potential buyers dropped off before converting.
Nuit et Linette faced low conversion rates and limited long-term customer loyalty, which made it difficult to sustain growth in the luxury jewelry market. With a high-ticket product, the customer journey was naturally longer and required multiple touch points before any purchases. However, the company lacked a structured system and therefore failed to nurture leads, could not maintain customer engagement, and potential buyers dropped off before converting.
Approach
I developed and launched 4–5 automated flows triggered by different customer behaviors to nurture engagement and drive repeat purchases.
I developed and launched 4–5 automated flows triggered by different customer behaviors to nurture engagement and drive repeat purchases.
I developed and launched 4–5 automated flows triggered by different customer behaviors to nurture engagement and drive repeat purchases.
Results
Nuiette El Linette improved customer retention, increased LTV, boosted sales, and lowered CAC through a targeted email strategy.
Nuiette El Linette improved customer retention, increased LTV, boosted sales, and lowered CAC through a targeted email strategy.
Nuiette El Linette improved customer retention, increased LTV, boosted sales, and lowered CAC through a targeted email strategy.
Numbers to highlight
Multiple automated flows successfully launched
Increased sales and LTV
Decrease in customer acquisition costs
Multiple automated flows successfully launched
Increased sales and LTV
Decrease in customer acquisition costs
Multiple automated flows successfully launched
Increased sales and LTV
Decrease in customer acquisition costs
