Marketing Automation
Marketing Automation
Marketing Automation
Paid Search
Paid Search
Paid Search
Social Ads
Social Ads
Social Ads
Marketing Analytics
Marketing Analytics
Marketing Analytics
Branding
Branding
Branding
Website Development
Website Development
Website Development
Fractional CMO for +2 years.
Year
2022-
Client
ReFramed
Timeframe
Interior
ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
Challenge
ReFramed entered the competitive bed frame market, where big players rely on inflated pricing and heavy discounts to dominate. The challenge was clear: build trust in a space where customers expect constant markdowns, sell high-ticket designer pieces without in-person showrooms, and position the brand as a premium alternative to mass-market options. At the same time, ReFramed needed to grow awareness and drive sales through digital channels—without sacrificing return on investment.
ReFramed entered the competitive bed frame market, where big players rely on inflated pricing and heavy discounts to dominate. The challenge was clear: build trust in a space where customers expect constant markdowns, sell high-ticket designer pieces without in-person showrooms, and position the brand as a premium alternative to mass-market options. At the same time, ReFramed needed to grow awareness and drive sales through digital channels—without sacrificing return on investment.
ReFramed entered the competitive bed frame market, where big players rely on inflated pricing and heavy discounts to dominate. The challenge was clear: build trust in a space where customers expect constant markdowns, sell high-ticket designer pieces without in-person showrooms, and position the brand as a premium alternative to mass-market options. At the same time, ReFramed needed to grow awareness and drive sales through digital channels—without sacrificing return on investment.
Solution
A focused strategy transformed ReFramed into a recognized premium brand in a market dominated by discounts. Optimizing the website led to a 119% performance improvement, enhancing user experience and boosting conversions. Sales grew 8x, proving the strength of the brand and marketing approach, while paid campaigns achieved an average ROAS of 11, significantly improving profitability. During Black Friday, ReFramed launched its most successful campaign to date, breaking all previous sales records. Customer acquisition remained efficient, with a CAC of +12 across all paid channels, ensuring sustainable and scalable growth. At the same time, the brand built a highly engaged community, growing its newsletter to 8,000+ subscribers, creating a valuable long-term asset for retention and future sales. By combining strategic brand positioning, high-performing ad campaigns, and an optimized digital experience, ReFramed successfully positioned itself as a premium, design-driven alternative in a price-driven industry. This approach fueled sustainable growth while maintaining profitability and customer trust.
A focused strategy transformed ReFramed into a recognized premium brand in a market dominated by discounts. Optimizing the website led to a 119% performance improvement, enhancing user experience and boosting conversions. Sales grew 8x, proving the strength of the brand and marketing approach, while paid campaigns achieved an average ROAS of 11, significantly improving profitability. During Black Friday, ReFramed launched its most successful campaign to date, breaking all previous sales records. Customer acquisition remained efficient, with a CAC of +12 across all paid channels, ensuring sustainable and scalable growth. At the same time, the brand built a highly engaged community, growing its newsletter to 8,000+ subscribers, creating a valuable long-term asset for retention and future sales. By combining strategic brand positioning, high-performing ad campaigns, and an optimized digital experience, ReFramed successfully positioned itself as a premium, design-driven alternative in a price-driven industry. This approach fueled sustainable growth while maintaining profitability and customer trust.
A focused strategy transformed ReFramed into a recognized premium brand in a market dominated by discounts. Optimizing the website led to a 119% performance improvement, enhancing user experience and boosting conversions. Sales grew 8x, proving the strength of the brand and marketing approach, while paid campaigns achieved an average ROAS of 11, significantly improving profitability. During Black Friday, ReFramed launched its most successful campaign to date, breaking all previous sales records. Customer acquisition remained efficient, with a CAC of +12 across all paid channels, ensuring sustainable and scalable growth. At the same time, the brand built a highly engaged community, growing its newsletter to 8,000+ subscribers, creating a valuable long-term asset for retention and future sales. By combining strategic brand positioning, high-performing ad campaigns, and an optimized digital experience, ReFramed successfully positioned itself as a premium, design-driven alternative in a price-driven industry. This approach fueled sustainable growth while maintaining profitability and customer trust.
