Strategic Growth Planning
Strategic Growth Planning
Website Development
Website Development
Marketing Automation
Marketing Automation
Brand Identity
Brand Identity
Marketing Analytics
Marketing Analytics
Paid Advertisment
Paid Advertisment
Strategic Growth Planning
Website Development
Marketing Automation
Brand Identity
Fractional CMO for +2 years.
Year
January 2022 - Present
Client
ReFramed
Industry
Interior
Timeless, durable, and designed specifically for your bedroom—meet your new favorite bed frame. ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
Timeless, durable, and designed specifically for your bedroom—meet your new favorite bed frame. ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
Timeless, durable, and designed specifically for your bedroom—meet your new favorite bed frame. ReFramed started as a small company with big ambitions, seeking short-term support to manage their paid efforts. What began as a temporary role quickly evolved, and three years later, I continue to serve as their interim CMO, driving growth and shaping their strategic direction.
Challenge
ReFramed needed to establish a brand and sell high-ticket designer bed frames online in a competitive market dominated by discount-heavy, mass-market players.
ReFramed needed to establish a brand and sell high-ticket designer bed frames online in a competitive market dominated by discount-heavy, mass-market players.
ReFramed needed to establish a brand and sell high-ticket designer bed frames online in a competitive market dominated by discount-heavy, mass-market players.
Approach
I created a visually powerful website, ran targeted Meta, Google, and Pinterest ads, built a customized CRM setup with Klaviyo, and launched strategic sales campaigns to drive engagement and purchases.
I created a visually powerful website, ran targeted Meta, Google, and Pinterest ads, built a customized CRM setup with Klaviyo, and launched strategic sales campaigns to drive engagement and purchases.
I created a visually powerful website, ran targeted Meta, Google, and Pinterest ads, built a customized CRM setup with Klaviyo, and launched strategic sales campaigns to drive engagement and purchases.
Results
ReFramed grew brand presence, dramatically increased sales, and built a loyal customer base with a scalable, high-performing marketing system.
ReFramed grew brand presence, dramatically increased sales, and built a loyal customer base with a scalable, high-performing marketing system.
ReFramed grew brand presence, dramatically increased sales, and built a loyal customer base with a scalable, high-performing marketing system.
Numbers to highlight
Website performance improved by 119%
Sales increased by 8x
Achieved average ROAS of 11
Record-breaking Black Friday campaign
CAC maintained at +12 across paid channels
Built newsletter community to +8,000 subscribers
Website performance improved by 119%
Sales increased by 8x
Achieved average ROAS of 11
Record-breaking Black Friday campaign
CAC maintained at +12 across paid channels
Built newsletter community to +8,000 subscribers
Website performance improved by 119%
Sales increased by 8x
Achieved average ROAS of 11
Record-breaking Black Friday campaign
CAC maintained at +12 across paid channels
Built newsletter community to +8,000 subscribers
