Strategic Growth Planning
Strategic Growth Planning
Paid Advertisment
Paid Advertisment
Website Development
Website Development
Marketing Analytics
Marketing Analytics
Brand Identity
Brand Identity
Marketing Automation
Marketing Automation
Strategic Growth Planning
Paid Advertisment
Website Development
Marketing Analytics
Interference - Visualizing Sound, Challenging Perception
Year
2022-2024
Client
Flatlist Eyewear
Industry
Sunglasses
At Flatlist we believe that exceptional quality is the cornerstone of memorable experiences. Drawing inspiration from both local and international influences, Flatlist has become a go-to choice for creatives who seek eyewear as unique as their vision.
At Flatlist we believe that exceptional quality is the cornerstone of memorable experiences. Drawing inspiration from both local and international influences, Flatlist has become a go-to choice for creatives who seek eyewear as unique as their vision.
At Flatlist we believe that exceptional quality is the cornerstone of memorable experiences. Drawing inspiration from both local and international influences, Flatlist has become a go-to choice for creatives who seek eyewear as unique as their vision.
Challenge
Faced with a highly competitive market, Flatlist Eyewear struggled to stand out and attract qualified leads - resulting in low conversion rates and stagnant growth. Limited brand awareness further hindered customer acquisition - making it difficult to build trust and differentiate the brand from their competitors. Additionally, low customer lifetime value (CLV) signalled a need for stronger retention strategies since existing customers were not engaging with the brand beyond their initial purchase.
Faced with a highly competitive market, Flatlist Eyewear struggled to stand out and attract qualified leads - resulting in low conversion rates and stagnant growth. Limited brand awareness further hindered customer acquisition - making it difficult to build trust and differentiate the brand from their competitors. Additionally, low customer lifetime value (CLV) signalled a need for stronger retention strategies since existing customers were not engaging with the brand beyond their initial purchase.
Faced with a highly competitive market, Flatlist Eyewear struggled to stand out and attract qualified leads - resulting in low conversion rates and stagnant growth. Limited brand awareness further hindered customer acquisition - making it difficult to build trust and differentiate the brand from their competitors. Additionally, low customer lifetime value (CLV) signalled a need for stronger retention strategies since existing customers were not engaging with the brand beyond their initial purchase.
Approach
To establish authority in a highly competitive market, we led a comprehensive website revamp to ensure the new design reflected the brand’s premium aesthetic while also enhancing navigation, user experience, and conversion rates. A high-performing paid funnel was implemented to drive consistent traffic and sales, strategically targeting high-intent audiences to maximize ROI. In addition, the current website and email marketing integration was optimized to improve customer lifetime value (CLV) which created a seamless post-purchase experience that nurtured engagement and repeat sales. This holistic approach positioned the brand as a market leader, strengthened its digital presence, and drove sustainable revenue growth.
To establish authority in a highly competitive market, we led a comprehensive website revamp to ensure the new design reflected the brand’s premium aesthetic while also enhancing navigation, user experience, and conversion rates. A high-performing paid funnel was implemented to drive consistent traffic and sales, strategically targeting high-intent audiences to maximize ROI. In addition, the current website and email marketing integration was optimized to improve customer lifetime value (CLV) which created a seamless post-purchase experience that nurtured engagement and repeat sales. This holistic approach positioned the brand as a market leader, strengthened its digital presence, and drove sustainable revenue growth.
To establish authority in a highly competitive market, we led a comprehensive website revamp to ensure the new design reflected the brand’s premium aesthetic while also enhancing navigation, user experience, and conversion rates. A high-performing paid funnel was implemented to drive consistent traffic and sales, strategically targeting high-intent audiences to maximize ROI. In addition, the current website and email marketing integration was optimized to improve customer lifetime value (CLV) which created a seamless post-purchase experience that nurtured engagement and repeat sales. This holistic approach positioned the brand as a market leader, strengthened its digital presence, and drove sustainable revenue growth.
Results
Our strategic overhaul drove a significant boost in digital presence - achieving a worldwide ROAS of 4. By optimizing the website, refining the brand’s positioning, and implementing a high-performing paid funnel, the brand saw stronger authority in the market and increased sales performance. By taking a data-driven approach, we ensured sustainable growth for Flatlist Eyewear while maximizing profitability.
Our strategic overhaul drove a significant boost in digital presence - achieving a worldwide ROAS of 4. By optimizing the website, refining the brand’s positioning, and implementing a high-performing paid funnel, the brand saw stronger authority in the market and increased sales performance. By taking a data-driven approach, we ensured sustainable growth for Flatlist Eyewear while maximizing profitability.
Our strategic overhaul drove a significant boost in digital presence - achieving a worldwide ROAS of 4. By optimizing the website, refining the brand’s positioning, and implementing a high-performing paid funnel, the brand saw stronger authority in the market and increased sales performance. By taking a data-driven approach, we ensured sustainable growth for Flatlist Eyewear while maximizing profitability.
Numbers to highlight
ROAS of 4
ROAS of 4
ROAS of 4
