Strategic Growth Planning
Strategic Growth Planning
Strategic Growth Planning
Website Development
Website Development
Website Development
Paid Advertisment
Paid Advertisment
Paid Advertisment
Marketing Automation
Marketing Automation
Marketing Automation
Optimizing Lead Generation and Scaling Growth for Medstart – From Launch to Acquisition

Year
2023-2025
Client
Medstart & Yazen
Timeframe
Weight Loss
Medstart needed a high-converting website and a scalable ad strategy to drive leads and customer growth. The focus was on creating a seamless digital experience that maximized conversions and ensured sustainable scaling.
Medstart needed a high-converting website and a scalable ad strategy to drive leads and customer growth. The focus was on creating a seamless digital experience that maximized conversions and ensured sustainable scaling.
Medstart needed a high-converting website and a scalable ad strategy to drive leads and customer growth. The focus was on creating a seamless digital experience that maximized conversions and ensured sustainable scaling.
Challenge
The challenge was to generate high-quality leads at scale while ensuring they met specific requirements. Additionally, support was needed during Medstart’s merger with Yazen, which acquired the company after two years.
The challenge was to generate high-quality leads at scale while ensuring they met specific requirements. Additionally, support was needed during Medstart’s merger with Yazen, which acquired the company after two years.
The challenge was to generate high-quality leads at scale while ensuring they met specific requirements. Additionally, support was needed during Medstart’s merger with Yazen, which acquired the company after two years.



Solution
The solution involved launching a new website aligned with Medstart’s brand identity, implementing fully automated email flows tailored to different customer behaviors, and developing a scalable ad setup that tested various hypotheses to optimize lead costs. When Medstart was acquired in late 2024, I also supported the migration process, ensuring that acquired leads successfully converted into customers.
The solution involved launching a new website aligned with Medstart’s brand identity, implementing fully automated email flows tailored to different customer behaviors, and developing a scalable ad setup that tested various hypotheses to optimize lead costs. When Medstart was acquired in late 2024, I also supported the migration process, ensuring that acquired leads successfully converted into customers.
The solution involved launching a new website aligned with Medstart’s brand identity, implementing fully automated email flows tailored to different customer behaviors, and developing a scalable ad setup that tested various hypotheses to optimize lead costs. When Medstart was acquired in late 2024, I also supported the migration process, ensuring that acquired leads successfully converted into customers.











