Strategic Growth Planning
Strategic Growth Planning
Website Development
Website Development
Paid Advertisment
Paid Advertisment
Marketing Automation
Marketing Automation
Strategic Growth Planning
Website Development
Paid Advertisment
Marketing Automation
Optimizing Lead Generation and Scaling Growth for Medstart – From Launch to Acquisition
Year
2023-2025
Client
Medstart & Yazen
Industry
Weight Loss
Yazen is a digital weight loss service that combines medicine with diet, exercise and mental health support. The app is available for iPhone and Android.
Yazen is a digital weight loss service that combines medicine with diet, exercise and mental health support. The app is available for iPhone and Android.
Yazen is a digital weight loss service that combines medicine with diet, exercise and mental health support. The app is available for iPhone and Android.
Challenge
Without a structured testing and iteration process, the company faced inefficiencies in lead generation and were unable to optimize campaigns effectively. The lack of a data-driven approach meant no clear understanding of which messaging resonated most with their audience, resulting in inconsistent engagement and low conversion rates. In addition, the absence of a scalable, results-oriented lead generation strategy hindered the company’s ability to achieve sustainable growth.
Without a structured testing and iteration process, the company faced inefficiencies in lead generation and were unable to optimize campaigns effectively. The lack of a data-driven approach meant no clear understanding of which messaging resonated most with their audience, resulting in inconsistent engagement and low conversion rates. In addition, the absence of a scalable, results-oriented lead generation strategy hindered the company’s ability to achieve sustainable growth.
Without a structured testing and iteration process, the company faced inefficiencies in lead generation and were unable to optimize campaigns effectively. The lack of a data-driven approach meant no clear understanding of which messaging resonated most with their audience, resulting in inconsistent engagement and low conversion rates. In addition, the absence of a scalable, results-oriented lead generation strategy hindered the company’s ability to achieve sustainable growth.
Approach
To address these challenges, we implemented a comprehensive testing framework to identify the most effective lead generation strategies. By running data-driven experiments, we were able to refine messaging, optimize targeting, and maximize campaign efficiency. Once the most successful tactics were identified, we focused on scaling them to drive sustained growth while maintaining cost efficiency.
To address these challenges, we implemented a comprehensive testing framework to identify the most effective lead generation strategies. By running data-driven experiments, we were able to refine messaging, optimize targeting, and maximize campaign efficiency. Once the most successful tactics were identified, we focused on scaling them to drive sustained growth while maintaining cost efficiency.
To address these challenges, we implemented a comprehensive testing framework to identify the most effective lead generation strategies. By running data-driven experiments, we were able to refine messaging, optimize targeting, and maximize campaign efficiency. Once the most successful tactics were identified, we focused on scaling them to drive sustained growth while maintaining cost efficiency.
Results
Our targeted and iterative approach reduced the cost per lead by 25% while enabling ad spend to scale by 3x - significantly improving the company’s acquisition efficiency. As a result, Medstart & Yazen saw more growth and scalability which in turn, contributed to its successful acquisition. By prioritizing data-backed decision-making and continuous optimization, we were able to build a high-performing lead generation system that fuelled the company’s goals.
Our targeted and iterative approach reduced the cost per lead by 25% while enabling ad spend to scale by 3x - significantly improving the company’s acquisition efficiency. As a result, Medstart & Yazen saw more growth and scalability which in turn, contributed to its successful acquisition. By prioritizing data-backed decision-making and continuous optimization, we were able to build a high-performing lead generation system that fuelled the company’s goals.
Our targeted and iterative approach reduced the cost per lead by 25% while enabling ad spend to scale by 3x - significantly improving the company’s acquisition efficiency. As a result, Medstart & Yazen saw more growth and scalability which in turn, contributed to its successful acquisition. By prioritizing data-backed decision-making and continuous optimization, we were able to build a high-performing lead generation system that fuelled the company’s goals.
Numbers to highlight
25% reduction in cost per lead 3x increase in ad spend
25% reduction in cost per lead 3x increase in ad spend
25% reduction in cost per lead 3x increase in ad spend
