Paid Advertisment
Paid Advertisment
Website Development
Website Development
Marketing Automation
Marketing Automation
Paid Advertisment
Website Development
Marketing Automation
Scaling online sales while maintaining a ROAS of 9.
Year
2023-
Client
HGGB STUDIO
Industry
Fashion
Established in 2018 by a team of culturally diverse individuals, HGBB Studio offers minimalistic menswear with a distinctive edge.
Established in 2018 by a team of culturally diverse individuals, HGBB Studio offers minimalistic menswear with a distinctive edge.
Established in 2018 by a team of culturally diverse individuals, HGBB Studio offers minimalistic menswear with a distinctive edge.
Challenge
HGGB Studio struggled to see measurable results from paid advertising, as their previous agency failed to implement an effective strategy. Without a scalable approach, growth was inconsistent and therefore it was difficult to expand revenue without increasing acquisition costs. In addition, the company’s email marketing was under-utilized and therefore valuable opportunities for repeat purchases and upsells were untapped. To drive sustainable growth, HGGB Studio needed a restructured advertising framework and a retention-focused email strategy that would optimize both acquisition and lifetime customer value.
HGGB Studio struggled to see measurable results from paid advertising, as their previous agency failed to implement an effective strategy. Without a scalable approach, growth was inconsistent and therefore it was difficult to expand revenue without increasing acquisition costs. In addition, the company’s email marketing was under-utilized and therefore valuable opportunities for repeat purchases and upsells were untapped. To drive sustainable growth, HGGB Studio needed a restructured advertising framework and a retention-focused email strategy that would optimize both acquisition and lifetime customer value.
HGGB Studio struggled to see measurable results from paid advertising, as their previous agency failed to implement an effective strategy. Without a scalable approach, growth was inconsistent and therefore it was difficult to expand revenue without increasing acquisition costs. In addition, the company’s email marketing was under-utilized and therefore valuable opportunities for repeat purchases and upsells were untapped. To drive sustainable growth, HGGB Studio needed a restructured advertising framework and a retention-focused email strategy that would optimize both acquisition and lifetime customer value.
Approach
To maximize performance, we restructured the company’s ad setup to ensure campaigns were optimized for efficiency, scalability, and profitability. Essential email flows were integrated to capture leads, nurture customers, and drive repeat purchases. Our strategy focused on simplicity, continuous testing, and scalability, to allow for agile adjustments based on performance insights. By aligning paid advertising with an effective email marketing system, we built a sustainable growth model that supported both the company’s customer acquisition and retention.
To maximize performance, we restructured the company’s ad setup to ensure campaigns were optimized for efficiency, scalability, and profitability. Essential email flows were integrated to capture leads, nurture customers, and drive repeat purchases. Our strategy focused on simplicity, continuous testing, and scalability, to allow for agile adjustments based on performance insights. By aligning paid advertising with an effective email marketing system, we built a sustainable growth model that supported both the company’s customer acquisition and retention.
To maximize performance, we restructured the company’s ad setup to ensure campaigns were optimized for efficiency, scalability, and profitability. Essential email flows were integrated to capture leads, nurture customers, and drive repeat purchases. Our strategy focused on simplicity, continuous testing, and scalability, to allow for agile adjustments based on performance insights. By aligning paid advertising with an effective email marketing system, we built a sustainable growth model that supported both the company’s customer acquisition and retention.
Results
By restructuring the ad setup and integrating essential email flows, HGGB Studio saw significant improvements in campaign performance and customer retention. Paid campaigns achieved a consistent ROAS of 7+, proving the effectiveness of the new strategy. A structured paid funnel allowed for profitable scaling, while email automation strengthened upsells and repeat purchases to drive overall revenue growth. By focusing on simplicity, testing, and scalability, we successfully transformed advertising performance and built a sustainable, growth-driven marketing strategy.
By restructuring the ad setup and integrating essential email flows, HGGB Studio saw significant improvements in campaign performance and customer retention. Paid campaigns achieved a consistent ROAS of 7+, proving the effectiveness of the new strategy. A structured paid funnel allowed for profitable scaling, while email automation strengthened upsells and repeat purchases to drive overall revenue growth. By focusing on simplicity, testing, and scalability, we successfully transformed advertising performance and built a sustainable, growth-driven marketing strategy.
By restructuring the ad setup and integrating essential email flows, HGGB Studio saw significant improvements in campaign performance and customer retention. Paid campaigns achieved a consistent ROAS of 7+, proving the effectiveness of the new strategy. A structured paid funnel allowed for profitable scaling, while email automation strengthened upsells and repeat purchases to drive overall revenue growth. By focusing on simplicity, testing, and scalability, we successfully transformed advertising performance and built a sustainable, growth-driven marketing strategy.
Numbers to highlight
Consistent ROAS of 7+
Consistent ROAS of 7+
Consistent ROAS of 7+
