Strategic Growth Planning
Strategic Growth Planning
Paid Advertisment
Paid Advertisment
Marketing Automation
Marketing Automation
Brand Identity
Brand Identity
Strategic Growth Planning
Paid Advertisment
Marketing Automation
Brand Identity
Ensuring a scalable paid setup to support organic growth.
Year
2022-2024
Client
Cana Care
Industry
Beauty
Cana Care is a Danish skincare brand that stands out by creating natural, problem-solving cosmetic products with high effectiveness.
Cana Care is a Danish skincare brand that stands out by creating natural, problem-solving cosmetic products with high effectiveness.
Cana Care is a Danish skincare brand that stands out by creating natural, problem-solving cosmetic products with high effectiveness.
Challenge
Cana Care had a strong social presence that drove high traffic, but the brand lacked a full-funnel marketing strategy that effectively connected paid advertising, CRM, and organic efforts. The challenge was to create a cohesive growth framework that aligned these channels for maximum efficiency and scalability.
Cana Care had a strong social presence that drove high traffic, but the brand lacked a full-funnel marketing strategy that effectively connected paid advertising, CRM, and organic efforts. The challenge was to create a cohesive growth framework that aligned these channels for maximum efficiency and scalability.
Cana Care had a strong social presence that drove high traffic, but the brand lacked a full-funnel marketing strategy that effectively connected paid advertising, CRM, and organic efforts. The challenge was to create a cohesive growth framework that aligned these channels for maximum efficiency and scalability.
Approach
To build a scalable growth strategy, I took a data-driven approach from the early stages:
Growth Experimentation: Set up rapid experiments to identify winning strategies and refine marketing efforts.
Full-Funnel Strategy: Established a seamless connection between paid acquisition, CRM, and organic channels to nurture leads effectively.
Budget Scaling: Gradually increased the ad spend to six figures while maintaining strong profitability.
Conversion Rate Optimization: Developed new high-converting landing pages to maximize traffic efficiency.
To build a scalable growth strategy, I took a data-driven approach from the early stages:
Growth Experimentation: Set up rapid experiments to identify winning strategies and refine marketing efforts.
Full-Funnel Strategy: Established a seamless connection between paid acquisition, CRM, and organic channels to nurture leads effectively.
Budget Scaling: Gradually increased the ad spend to six figures while maintaining strong profitability.
Conversion Rate Optimization: Developed new high-converting landing pages to maximize traffic efficiency.
To build a scalable growth strategy, I took a data-driven approach from the early stages:
Growth Experimentation: Set up rapid experiments to identify winning strategies and refine marketing efforts.
Full-Funnel Strategy: Established a seamless connection between paid acquisition, CRM, and organic channels to nurture leads effectively.
Budget Scaling: Gradually increased the ad spend to six figures while maintaining strong profitability.
Conversion Rate Optimization: Developed new high-converting landing pages to maximize traffic efficiency.
Results
Cana Care rapidly scaled and built a strong marketing foundation, achieving sustainable growth and a 10x increase in business performance.
Cana Care rapidly scaled and built a strong marketing foundation, achieving sustainable growth and a 10x increase in business performance.
Cana Care rapidly scaled and built a strong marketing foundation, achieving sustainable growth and a 10x increase in business performance.
Numbers to highlight
CRM implementation led to +60% increase in sales
Average ROAS of 8 on Meta
Average ROAS of 6 on Google Ads
Advertising budget scaled to six figures monthly with positive ROAS
Conversion rates improved with new landing pages
CRM implementation led to +60% increase in sales
Average ROAS of 8 on Meta
Average ROAS of 6 on Google Ads
Advertising budget scaled to six figures monthly with positive ROAS
Conversion rates improved with new landing pages
CRM implementation led to +60% increase in sales
Average ROAS of 8 on Meta
Average ROAS of 6 on Google Ads
Advertising budget scaled to six figures monthly with positive ROAS
Conversion rates improved with new landing pages
