Strategic Growth Planning
Strategic Growth Planning
Strategic Growth Planning
Paid Advertisment
Paid Advertisment
Paid Advertisment
Marketing Automation
Marketing Automation
Marketing Automation
Brand Identity
Brand Identity
Brand Identity
Ensuring a scalable paid setup to support organic growth.
Year
2022-2024
Client
Cana Care
Timeframe
Beauty
Cana Care sets itself apart in the competitive clean beauty market by creating products that directly address specific pain points. With a strong organic presence, they needed a strategic paid setup to accelerate growth—focusing on acquiring new customers while maximizing upsell opportunities with existing ones.
Cana Care sets itself apart in the competitive clean beauty market by creating products that directly address specific pain points. With a strong organic presence, they needed a strategic paid setup to accelerate growth—focusing on acquiring new customers while maximizing upsell opportunities with existing ones.
Cana Care sets itself apart in the competitive clean beauty market by creating products that directly address specific pain points. With a strong organic presence, they needed a strategic paid setup to accelerate growth—focusing on acquiring new customers while maximizing upsell opportunities with existing ones.
Challenge
Cana Care strong social presence brought in high traffic, but without a full-funnel strategy, there was a gap between paid ads, CRM, and organic efforts. To scale effectively, the brand needed a more connected approach to turn engagement into sustained growth.
Cana Care strong social presence brought in high traffic, but without a full-funnel strategy, there was a gap between paid ads, CRM, and organic efforts. To scale effectively, the brand needed a more connected approach to turn engagement into sustained growth.
Cana Care strong social presence brought in high traffic, but without a full-funnel strategy, there was a gap between paid ads, CRM, and organic efforts. To scale effectively, the brand needed a more connected approach to turn engagement into sustained growth.
Solution
We crafted a refined brand identity that balanced organic elements with contemporary minimalism, using a carefully curated color palette inspired by the brand's signature botanical ingredients. The packaging design incorporated subtle textural elements and environmentally conscious materials, while maintaining an elevated aesthetic that positioned Chantalle firmly in the luxury beauty space. Each product tells a story through thoughtful typography and delicate illustrations that highlight its natural origins.
We crafted a refined brand identity that balanced organic elements with contemporary minimalism, using a carefully curated color palette inspired by the brand's signature botanical ingredients. The packaging design incorporated subtle textural elements and environmentally conscious materials, while maintaining an elevated aesthetic that positioned Chantalle firmly in the luxury beauty space. Each product tells a story through thoughtful typography and delicate illustrations that highlight its natural origins.
We crafted a refined brand identity that balanced organic elements with contemporary minimalism, using a carefully curated color palette inspired by the brand's signature botanical ingredients. The packaging design incorporated subtle textural elements and environmentally conscious materials, while maintaining an elevated aesthetic that positioned Chantalle firmly in the luxury beauty space. Each product tells a story through thoughtful typography and delicate illustrations that highlight its natural origins.
