ReFramed

At ReFramed, I help bring the brand’s vision to life by creating a seamless, visually stunning website that showcases the beauty and accessibility of their designs. Through targeted paid advertisements on Meta, Google, and Pinterest, I drive awareness and engagement with the right audience, highlighting ReFramed’s mission to make design easy to ship and assemble. By setting up a customized CRM in Klaviyo, I ensure personalized communication with customers, while strategic sales campaigns boost conversions and drive growth, helping ReFramed reshape how people experience design in their lives and ensuring more people have upgraded their bedrooms with ReFramed beds.

Results:

• Website Performance: Improved overall website performance by 119%, enhancing user experience and increasing conversion rates.

• Sales Growth: Increased sales by 8x through optimized marketing strategies and targeted campaigns.

• Ad Campaign Success: Achieved an average Return on Ad Spend (ROAS) of 11, significantly boosting revenue from paid advertising.

• Black Friday Campaign: Launched a record-breaking Black Friday campaign, surpassing previous sales benchmarks and setting new performance standards.