Cana Care

I joined Cana Care in its early stages, helping them set up growth experiments to quickly gather insights and refine their strategy. By scaling what worked, I played a key role in driving rapid growth, ultimately helping them 10x their numbers and establish a strong foundation for continued success.

Results:

CRM Implementation: Set up a comprehensive CRM system with multiple flows, resulting in a +60% increase in overall sales through personalized communication and customer segmentation.

META Ads Performance: Managed paid ads on META with an average Return on Ad Spend (ROAS) of 8, driving substantial revenue.

Google Ads Success: Achieved an average ROAS of 6 on Google Ads, contributing to a strong multi-channel advertising strategy.

Budget Scaling: Scaled the advertising budget to six figures monthly while maintaining a positive ROAS, ensuring profitability at high spend levels.

Conversion Optimization: Developed new landing pages that improved conversion rates (CR), leading to higher customer acquisition efficiency.